EAST Ampli­fi­ca­tion is the newest offer­ing from renowned, inno­v­a­tive amp designer Jeff Bober.

Circa the mid 1980’s, Jeff Bober began his career repair­ing and mod­i­fy­ing tube gui­tar ampli­fiers for local, regional and national artists. Hon­ing his craft in this very spe­cial­ized field year after year under the com­pany name of Pre­ci­sion Audio Tai­lor­ing, he had the oppor­tu­nity to work with some very notable per­form­ers. “Prob­a­bly my biggest thrill at that time was to be able to build some gear for Ste­vie Ray Vaughan. He was very happy with the ampli­fier and cab­i­nets that I had designed and built for him, and wanted me to build another ampli­fier, but unfor­tu­nately his life was cut far too short.”

In the mid 90’s, he began pro­duc­ing a small combo amp for a Wash­ing­ton DC based com­pany, which was called the Fen­ton Basic 110. That amp piqued the inter­est of his soon-to-be busi­ness part­ner, Scot Sier, and in 1995 a new com­pany, Budda Ampli­fi­ca­tion, was born. In a time when most com­pa­nies were offer­ing their mod­els in the ubiq­ui­tous 50 and 100 watt ranges, Jeff’s ini­tial offer­ing with this new com­pany was a lit­tle 18 watt fire breather known as the Twin­mas­ter. Not designed to be a clone or copy of any other ampli­fier, this instru­ment had a voice and a feel all its own. The mer­its of this low pow­ered amp would be ques­tioned by many, but soon play­ers world­wide would find virtue in being able to “open up” a lower pow­ered amp, enabling the out­put tubes to become an inte­gral part of the tone gen­er­at­ing process. And so the low wattage amp rev­o­lu­tion was born! Since that time, Jeff has been design­ing and pro­duc­ing some of the most respected ampli­fiers in the busi­ness under the name Budda Amplification.

Since his depar­ture from Budda in late 2009, Jeff has launched his new com­pany, EAST Ampli­fi­ca­tion and is design­ing ampli­fiers that he con­sid­ers to be the nat­ural pro­gres­sion in prod­uct design from his pre­vi­ous brand. Dif­fer­ent yet sim­i­lar, these amps also have a voice of their own while retain­ing the same feel and touch sen­si­tive response that made his pre­vi­ous designs so revered by all lev­els of play­ers. His first offer­ing, the Studio2, is a full fea­tured, huge sound­ing, ver­sa­tile 2 watt record­ing and small venue mas­ter­piece, which is once again firmly cement­ing his posi­tion as “The God­fa­ther of the low wattage amp revolution”.

Enjoy your trip EAST.